Backline
Privacy Policy

Privacy Policy

DrFirst.com, Inc. (“DrFirst,” “we,” “our,” or “us”) is committed to safeguarding your privacy. This policy (“Privacy Policy”) explains what information we gather, use, and share when you use Backline (the “Service”). The Service may be accessed online through our web site accessible at the URL https://backline.akariobl.com (the “Site”) or through a mobile device by searching for the Backline application (“Application”) on a mobile application store. By using the Service, you agree to be bound by the terms of this privacy policy and the Terms of Use.

Changes to Privacy Policy. We may periodically modify this Privacy Policy. Any modified privacy policy will be posted on this Site and be marked with an effective date. Your use of our Site after the effective date of any modification, means you accept and agree to be bound by the Privacy Policy as modified. It is your responsibility to check the Site and Application regularly to read the latest Privacy Policy.

Third Party Websites. Please note that the Site may contain links to and from websites maintained by other companies or organizations (”Third Party Websites”). We are not responsible for the privacy practices or the content of Third Party Websites. The information practices of Third Party websites are not covered by this Privacy Policy.

Information we collect. “Personal Information” refers to any information that specifically identifies you as an individual that you provide in connection with your use the Service. Personal Information may include your name, telephone number, date of birth, gender, email address, postal address, National Provider Identifier (NPI), organization-provided employee identification numbers,  and the name of your organization. “Non-Personal Information” is any information you provide to us that cannot be used to determine your identity. Depending on your activity using the Service, you may be asked to create a username and/or password. We may keep track of Internet Protocol (IP) addresses to (among other things): (i) troubleshoot technical concerns, (ii) maintain website safety and security, (iii) restrict access to our Service to certain users, and, (iv) to better understand how our Service is utilized. An IP address is a number that is used by computers on the network to identify your computer every time you log on to the Internet.

How We Collect Information About You. We only obtain Personal Information that you, or the entity on your behalf, provide to us, such as when information is requested from DrFirst. By using the Service and submitting Personal Information, you consent to the collection and use of your Personal Information by us as described in this Privacy Policy. In addition, when you use the Service or access the Site, we and our service providers and others who host the Site may use technology that can recognize, collect, and transmit information that is associated with you, but which does not personally identify you. These so-called “cookies” specifically refers to small pieces of information that is stored by your browser on your computer’s hard-drive for record keeping purposes to enhance the quality of service and content you receive. Cookies are used to customize websites based on the content you view and the preferences you have indicated. We may use cookies to (i) allow us to personalize information for certain segments of our customer base, (ii) allow us to associate individual customers with their information profiles, (iii) keep track of and administer your status, preferences, business information and other information provided by you, (iv) for security purposes, and (v) to understand visitor usage of our websites on an anonymous basis.  You can use the preferences in your browser to view, control and delete the cookies you have by, for example, emptying the cache in your browser. You may check the “Help” menu on your Internet browser for more information, or check with your browser provider. Please note, however, that certain features of the Service may not function if you choose to reject all cookies.

How we Use information collected. We use information collected or obtained when you use the Service, including Personal Information for the purposes set out below:

• Market research;
• Creating new features and services;
• Development of services, new and updated products;
• Responding to feedback, questions, and communications concerning our products or services;
• Informing you about our services which may include contacting you by telephone (including by SMS text); and
• Maintenance and administration of the Service.

Disclosure of Information to Third Parties. We disclose your Personal Information to our service providers that we engage to provide certain services, such as hosting and maintenance, data storage, customer management and disaster recovery. We always request that our service providers use reasonable measures in order to protect your privacy and Personal Information from unauthorized access.

We also reserve the right to make your Personal Information available:

• To comply with any applicable law, regulation, a court or other legal process, or enforceable government request;
• To enforce your use of our Service that may violate any law or regulation;
• To protect the health, safety, security, property, and interests or rights of us or others;
• In order to investigate or respond to or resolve problems or inquiries or defend our interests; and
• As otherwise necessary or useful for us to conduct our business, so long as such use is permitted by law.

California privacy rights. If you are a resident of the State of California, under the California Consumer Privacy Act of 2018 (CCPA), you have the following  rights with respect to your information collected by companies conducting business in California:

• Right to Access Personal Information We Collect. You have the right to request a copy of Personal Information we collect about you, subject to certain restrictions.
• Right to Access Personal Information We Sell or Disclose to Third Parties. You have the right to request a copy of your Personal Information we sell or disclose to third parties, subject to certain restrictions.
• Right to Request Deletion of Personal Information We Collect. You have the right to request that we delete Personal Information we collect about you, subject to certain restrictions.
• Right to Be Free from Discrimination. You have the right to be free from discrimination for exercising your rights under the CCPA.

Personal Information We Collect About You. Under the CCPA, Personal Information refers to information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household. Below is a list of categories of Personal Information we collect about you:

• Identity Information such as first name, last name, gender, or similar identifier.
• Contact Information such as physical addresses, e-mail addresses, and phone numbers.
• Education and Employment Information such as degrees earned, certifications and licenses, and other professional-related data.
• Technical and Usage Information such as login data, Internet Protocol (IP) address, geolocation data, access dates and times, cookie data, browser activity, and other user interactions with our websites, applications, and platforms.
• Marketing Information such as your preferences in receiving marketing materials and communications from us.
• Profile Information such as your usernames and passwords, feedback, and survey responses.
• Transaction Information such as details regarding products and services purchased from us.
• Financial Information such as payment details, either directly collected by us or indirectly collected through a third party payment service provider.
• Medical Information not governed under the Health Information Portability and Accountability Act (HIPAA) or the Confidentiality of Medication Information Act Part 2.6.

We collect the above categories of Personal Information from the following categories of sources:

• Directly and indirectly from you in the course of providing products and services to you;
• Directly and indirectly from activity on our website and applications including, but not limited to, submissions through our website portals and website usage details; and
• Third-parties that interact with us in connection with the services we provide.

We also collect information that is not deemed Personal Information under the CCPA. This includes publicly available information, such as information lawfully made available from federal, state, or local government records. Protected or health information we collect that is governed by HIPAA or the Confidentiality of Medical Information Act is not subject to the CCPA.

Use of Personal Information. We may use or disclose Personal Information we collect for one or more of the following business purposes:

• To provide you with information, products, or services that you request from us;
• To provide you with e-mail alerts, event registrations, or other notices concerning our products or services, events, or news that may be of interest to you;
• To carry out and fulfill our obligations and enforce our rights arising from any contracts entered into between you (or an entity on your behalf) and us;
• For analysis and product development;
• To improve our website and present its contents to you; and
• To respond to law enforcement requests, court orders, governmental regulations, or as otherwise required under applicable law.

Personal Information We Share with Third Parties. We may disclose your Personal Information to service providers and third parties to whom you or an entity on your behalf has authorized us to disclose your Personal Information in connection with products and services we provide to you. We require all third parties to respect the security of your Personal Information and to treat it in accordance with applicable law. Below is a list of categories of Personal Information we may share with third parties:

• Identity Information such as first name, last name, gender , or similar identifier.
• Contact Information such as physical addresses, e-mail addresses, and phone numbers.
• Education and Employment Information such as degrees earned, certifications and licenses, and other professional-related data.
• Marketing Information such as your preferences in receiving marketing materials and communications from us.
• Profile Information such as your usernames and passwords, feedback, and survey responses.
• Transaction Information such as details regarding products and services purchased from us.
• Medical Information not governed under HIPAA or Confidentiality of Medical Information Act Part 2.6.

Personal Information We Sell to Third Parties. We have not sold your Personal Information to third parties in the preceding twelve (12) months.

To exercise your rights listed above,  please submit a request  via one of the following:

• Toll-free telephone at 1-866-263-6512
• JIRA Service Desk at https://sdesk.drfirstcanada1.wpengine.com/support
• Postal mail, at:

DrFirst.com, Inc.
9420 Key West Ave, Suite 101
Rockville, MD 20850
Attn: Legal Department – California Privacy Rights

All requests sent via postal mail must be labeled “California Privacy Rights” on the envelope or post card and clearly stated on the actual request. For all requests, please include your name, street address (if you would like a response via postal mail), city, state, and zip code. We are not responsible for notices that are not labeled or sent properly, or do not have complete information. You may designate an individual to submit a request on your behalf. We will use the information you provide in your request to verify your identity and will respond to your request within forty-five (45) days, or within a timeframe otherwise required or permitted under the CCPA. You will not be required to pay a fee to access your Personal Information unless your request is unfounded, excessive, or repetitive.

Children’s Online Privacy Protection Act (COPPA). Our Services are not directed to children under the age of 13. We do not knowingly collect Personal Information on our Site or Application directly from children and will destroy such information if we become aware that a child has disclosed such information to us without proper parental consent. It is DrFirst’s policy not to knowingly solicit or permit children under the age of 13 to provide their Personal Information for any purpose.

Note to Non-U.S. Visitors. This Privacy Policy is intended to meet the laws and regulations of the United States, which may not necessarily be consistent with the laws and regulations of your home country. Any information that you provide to getakario.com will be treated in accordance with this Privacy Policy, the Terms of Use, and U.S. laws.

Questions or Concerns about our Privacy Policy.

Please direct any questions or concerns to: df_legal@drfirst.com

Revision Date: 02/12/2020